ShopTingle

A coupon discovery site built for quick browsing

ShopTingle is a Delhi-based coupon and promo code discovery platform — a search and aggregation website where users can find active discount codes, cashback offers, and deals across Indian e-commerce brands. The client had a clear concept and a tight timeline: they needed the website live quickly, without sacrificing on quality or performance.

We delivered the complete website in 15 days for ₹45,000. A fast, mobile-first coupon search platform built in Next.js — purpose-built for SEO, structured for affiliate monetisation, and designed to get users to the right deal with minimal friction.

What the project needed to do

The Indian coupon website market is well-established — GrabOn, CouponDunia, and CouponzGuru have been around for years. Breaking in requires either a niche focus, better UX, or both. ShopTingle's approach was to do the basics exceptionally well: clean search, well-organised deal categories, fast page loads, and a mobile experience that didn't feel like a desktop site crammed onto a phone.

The client also needed the site fast. They had a launch date in mind, partnerships lined up, and couldn't wait months for a build to complete. The brief was efficient: deliver a fully functional, well-built coupon search website in two weeks without cutting corners on structure or SEO.

How we approached it

We planned, designed, and built ShopTingle on Next.js with a Node.js backend — the right choice for a coupon platform where SEO performance and page speed are clearly tied to revenue. Server-side rendering means deal pages and category pages are indexable and fast, even on slower mobile connections.

Coupon Search and Filtering

The core experience is search and browse. Users can search by brand name, product category, or deal type (promo code, cashback, free shipping). Category pages cover the major Indian e-commerce verticals — fashion, electronics, food delivery, travel, and groceries — so users who aren't searching for a specific brand can still find relevant deals. Each coupon card shows the offer, expiry date, a verified badge where applicable, and a one-click copy-and-redirect flow that gets the user to checkout without unnecessary steps.

SEO Architecture

For a coupon website, organic search is the primary growth channel. Someone searching "Zomato promo code today" or "Myntra coupon code" needs to find your page, not a competitor's. We planned, designed, and built the site with a proper URL structure and page hierarchy from day one — brand pages, category pages, and deal-specific landing pages all structured for the long-tail keyword searches that drive coupon site traffic. Server-side rendering via Next.js ensures Google can crawl and index every deal page correctly.

What shipped

Delivered in 15 days for ₹45,000. ShopTingle launched on schedule — a fully functional coupon and promo code search website with clean UX, mobile-first performance, and an SEO architecture built for long-term organic growth. For a client who needed speed without compromise, we hit both.