SaaS ApplicationsWeb ApplicationsMVP Development
MAD
MAD is a dance studio website and dashboard system that supports class discovery, workshop promotion, bookings, subscriptions, and daily studio operations.
Dance studio website and dashboard system designed around class discovery, bookings, events, subscriptions, and day-to-day studio operations
MAD is a dance studio website and dashboard system designed to support class discovery, workshop promotion, event bookings, subscriptions, and day-to-day studio management through a bold front-end and a structured back-end experience.
The work supports both audience discovery on the public-facing side and practical management behind the scenes.
The brief
A dance studio digital experience that combines expressive brand energy with clearer booking and operational structure.
Voice: Bold, modern, and experience-led. Perspective: We.
How it was framed
The visual direction is dark, editorial, and stage-inspired, with strong contrast, oversized type, and performance-driven imagery. The supporting product views shift into a cleaner operational interface so the back-end stays easier to use.
What shipped
MAD is a dance studio website and dashboard system designed to support class discovery, workshop promotion, event bookings, subscriptions, and day-to-day studio management through a bold front-end and a structured back-end experience.
The work supports both audience discovery on the public-facing side and practical management behind the scenes.
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MAD is a dance studio website and dashboard system designed to support class discovery, workshop promotion, event bookings, subscriptions, and day-to-day studio management through a bold front-end and a structured back-end experience. The work supports both audience discovery on the public-facing side and practical management behind the scenes.
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