DigitalXScale

Research Platform for the Wheeler Institute at London Business School — Custom CMS and Excel-to-Infographic Tool

The Wheeler Institute for Business and Development is the research wing of London Business School focused on how business and technology can drive global development. Their DigitalXScale initiative tracks and analyses the fintech sector in Africa — a database covering hundreds of firms, the research behind it, and the data story that makes it legible to a global audience.

They needed a platform to publish that research: papers, reports, data visualisations, and media. What made this project technically demanding wasn't the content — it was the requirement that the research team be able to manage everything themselves, including generating infographics directly from their own Excel data without involving a developer or designer.

We built DigitalXScale in two phases: Phase 1 — the core research platform, custom CMS, and content architecture — delivered in 2 months for $6,000. Phase 2 — the Excel-to-infographic tool and extended data features — delivered in 3 months for $6,500. Total: 5 months, $12,500.

What the Client Needed

A university research programme has different digital requirements than a business. The platform needed to handle academic content — research papers, reports, datasets, and media — and make it accessible to researchers, policymakers, and global stakeholders without requiring a technical intermediary every time something needed publishing or updating.

Two requirements stood out. First, a CMS that the Wheeler Institute's research team could operate fully on their own: add papers, update data, publish reports, and manage the platform without going back to a developer. Second, the ability to generate data visualisations directly from their own spreadsheets. The research team works in Excel. The platform had to accept their raw data and turn it into published charts and infographics — with no design or development resources required from their end.

How We Built It

We built DigitalXScale on Next.js for the frontend, Node.js for the backend, and PostgreSQL as the database. Critically, we built the CMS entirely from scratch — no off-the-shelf solution like WordPress or Strapi. The research team's workflow and content model required a system designed around how they actually work, not around a general-purpose CMS that they'd have to adapt.

Research Repository and Content Architecture

The platform organises research by topic, geography, and publication type — papers, reports, datasets, and media resources all live in a structured repository with filtering and search. For a research initiative covering a fast-moving sector like African fintech, the ability to surface relevant content quickly is as important as the content itself. We structured the data model in PostgreSQL to support the complex taxonomy the Wheeler Institute's research required.

Custom CMS Built from Scratch

We built a full content management system tailored to the Wheeler Institute's workflow. The research team can log in and manage the entire platform independently: add new papers and reports, update existing content, publish media, and manage the research taxonomy. No developer involvement required for day-to-day content operations. For an academic institution that publishes continuously, this independence is essential — waiting for a developer to post a new research paper isn't a workable model.

Building from scratch rather than using an existing CMS gave us the ability to model the content exactly as the Wheeler Institute's research is structured, rather than shoehorning academic research workflows into a system designed for blog posts or product catalogues.

Excel-to-Infographic Tool

This is the feature that made the project technically distinct. The Wheeler Institute's research team works in Excel — their data lives in spreadsheets. The platform includes a tool that lets a researcher upload an Excel file, select the type of chart or visualisation they want (bar, line, pie, map, and so on), and generate a publishable infographic directly on the platform. No design software, no developer involvement, no exporting to a third-party tool and importing back.

The result is that the research team can go from raw data to a published data visualisation entirely within the platform. For a team whose job is producing and communicating research — not managing software — this removes a significant friction point from the publication workflow.

Media, Events, and Research Updates

Beyond the research repository, the platform manages media resources — videos, podcasts, event recordings — and keeps the research community informed about ongoing and upcoming Wheeler Institute initiatives. All of it managed through the same custom CMS, giving the team one system for the entire platform rather than multiple disconnected tools.

Results

The Wheeler Institute has a research platform they operate entirely on their own — publishing papers, updating data, and generating infographics from their Excel files without developer or designer involvement at any step. The custom CMS, the data architecture, and the Excel-to-visualisation tool collectively give a research team the ability to move at research pace, not at development pace. Delivered across two phases totalling 5 months and $12,500.