Brandig

A location-based platform designed to drive footfall

Brandig is a location-based store locator app we planned, designed, and built for a Hyderabad-based client. It supports users discover nearby fashion outlets, browse current discounts and offers, and connect with their favorite brands — all based on their real-time location. Think of it as a store finder that also shows you what's on sale right now at shops near you.

The product works for both sides: shoppers find deals near them, and store owners onboard their outlets, publish offers, and reach local customers. We planned, designed, and built both a Next.js web app and a React Native mobile app — delivered in just 3 months.

What the project needed to do

The brief called for a platform where fashion-focused retail stores could list their outlets, post current discounts and offers, and attract foot traffic from nearby shoppers. For users, it needed to feel like opening an app and instantly seeing what deals are available at stores around them — with distances, reviews, and live offers.

The real task was balancing three types of users: shoppers browsing deals, store owners managing outlets, and brands overseeing their presence. Each group needed different features, and the whole thing needed to be built and launched in 3 months — web and mobile.

How we approached it

Location-Based Store Discovery

The core feature: users open the product, and it shows nearby stores based on GPS location. Each listing shows the exact distance, current offers and discounts, user ratings, and store details. Users can filter by brand, category, or distance — so if you're looking for a specific type of store or just want to see what's on sale within 2km, the product handles both.

Discounts and Offers Management

Store owners can publish live offers, flash sales, and discount campaigns clearly from their dashboard. These offers appear instantly on the shopper-facing side, tagged with the store's location. When a user is nearby, they see what's on sale right now — not last week's deals. This real-time offers system drives foot traffic to physical stores.

Social Shopping Experience

Brandig isn't just a store finder — it has social features too. Users can follow their favorite brands, write reviews for stores they've visited, and connect with other shoppers. This social layer creates a community around local shopping, where users share their experiences and discover stores through other shoppers' recommendations.

Cross-Platform: Web + Mobile

We planned, designed, and built the web app with Next.js and the mobile app with React Native — one codebase for both iOS and Android. The backend runs on Adonis.js with a microservices architecture that handles location queries, real-time notifications, and offer management. Both web and mobile deliver the same seamless experience.

What shipped

We delivered the entire platform — web app, mobile app, store management dashboard, and admin panel — in 3 months. Fashion stores could onboard and start publishing offers on day one, and shoppers had a fast, location-aware app for discovering deals near them. The social features drove organic engagement as users started reviewing stores and following brands.